Pay per qualified appointment. Never for promises.
Upscale is a performance-only marketing agency. We run your campaigns, qualify every lead, and book the meeting — you pay £60 per qualified appointment and nothing else. The first 3 are on us, so you can see the quality before you spend a penny.
From ad to appointment — handled.
You take the meetings. We do the targeting, qualifying, and booking. You only see the appointments that are ready to buy.
- 1
We target your buyer
We map your ideal customer — the budget, the buying window, the signals — and build campaigns engineered to reach only them.
- 2
We capture & qualify
Every response is contacted and screened against your criteria. Wrong fit? Filtered out before it ever touches your calendar.
- 3
Budget & timeline verified
We confirm real budget and a real timeline on every lead. Only verified, sales-ready prospects make it through.
- 4
Appointment booked
We book the meeting straight into your calendar with full notes. You pay £60 — only once it's a qualified, booked appointment.
A qualified appointment isn't a name in a spreadsheet.
Every lead has to clear all four checks before it becomes an appointment you pay for. Miss any one and it's on us — not on your invoice. That's the standard, and it's non-negotiable.
If it's not qualified, you don't pay. We absorb the cost of every lead that doesn't pass all four checks — that's what makes the model performance-only.
Budget verified
The prospect has confirmed they have the budget to buy what you sell — not a wish, a real, allocated number.
Timeline verified
They've told us when they want to move. A genuine buying window, not 'sometime next year'.
Right decision-maker
We reach the person who can actually say yes — the one with authority over the purchase, not a gatekeeper.
Agreed to meet
They've accepted a real, scheduled appointment with you. That booked slot is what you pay for.
Two numbers. No surprises.
Your cost splits cleanly: what you pay us for each booked appointment, and what runs the ads. The first 3 appointments are on us.
Paid only for appointments we deliver. No retainer, no hidden fees.
- Budget verified before we count it
- Timeline verified before we count it
- Appointment booked directly into your calendar
- Full lead details handed over for every appt
- No minimum spend, no lock-in contract
Your media budget, managed end-to-end. Separate from our performance fee.
- We manage the full ad budget for you
- Creative, targeting & optimisation included
- Transparent reporting on every pound spent
- Scales with your appointment targets
- You own the ad accounts & audiences
Minimum 5 qualified appts / month
That's our guarantee. We commit to delivering at least 5 budget-verified, timeline-verified appointments every month — or we keep working until we do.
The first 3 are on us
Three free qualified appointments so you can judge the quality with zero risk. No payment due until you've seen what we book.
What does a qualified appointment actually cost you?
Drag the numbers. Every qualified appointment costs £60 — and books a meeting worth many times that. Here's the upside.
Assumes booked appointments convert to closed deals. Ad spend is managed end-to-end at roughly £120 per appointment target.
- Revenue from booked appts
- £75,000
- Upscale fee · £60/appt
- £900
- Ad spend · £120/appt
- £1,800
Risk lives on our side of the table.
We take the risk so you don't have to. Four commitments that make working with Upscale genuinely downside-free.
3 appointments, free
Your first three qualified appointments cost you nothing. We deliver them, you judge the calibre, then we talk about volume.
Min 5 appts / month
Once you're onboarded, we guarantee at least five qualified appointments every single month — or we keep working at our cost.
No upfront retainer
No setup fee, no monthly retainer, no minimum spend with us. £60 per qualified appointment and nothing else, ever.
No lock-in contract
Run with us for as long as it's profitable. If it isn't working, you walk — no exit clauses, no penalties, no hard feelings.
No card required to start · First 3 appointments invoiced at £0
Don't take our word for it — take 3 free appointments.
"The first three appointments paid for the decision on their own. Two of them closed inside a month. We've never had an agency put their own money where their pitch was."
"Every appointment they booked had a real budget and a real timeline. That's rare. We pay per meeting now and our cost per acquisition has never been clearer."
"No retainer, no fluff, no six-month contract. Just qualified meetings I'd actually want to take. The min-5-a-month guarantee meant I couldn't lose."
See the quality before you spend a penny.
Your first three qualified appointments are free. No card, no retainer, no risk — just three real, booked meetings to prove the model.
3 qualified appointments. On us. No card required.
Tell us what you sell and who buys it. We build the campaign, qualify every lead, and book three meetings directly into your calendar — and you pay £0 until you've seen the quality for yourself.
- Zero upfront — no card, no retainer
- Min 5 qualified appts/mo guaranteed after
- £60/appt once you're scaling
- No lock-in, ever
Questions, answered.
A qualified appointment is a booked meeting with a prospect who has passed all four checks: budget verified, timeline verified, the right decision-maker, and agreement to meet. If a lead misses any one of those, it never reaches your calendar — and you never pay for it.
Nothing. There's no upfront fee, no setup charge, and no retainer. Your first three qualified appointments are free so you can judge the quality before you spend a penny. After that you pay £60 per qualified appointment we book.
Because seeing is believing. We'd rather prove the quality with three real, qualified, booked appointments than sell you on a deck. If the calibre isn't right for your business, you walk away having lost nothing.
Your media budget — what we spend on the ad platforms to generate the leads — runs at roughly £120 per appointment target. That's separate from our £60 performance fee and is paid directly to the platforms. We manage it end-to-end and report on every pound.
The minimum-5 guarantee is our commitment. If we fall short in a month, we keep working at our own cost until the commitment is met. You're never paying for a quiet month — we absorb that.
No. There's no long-term contract and no exit penalty. You work with us for as long as the appointments are profitable for your business. If they're not, you stop — simple as that.
We specialise in B2B and high-ticket services where a single qualified appointment is worth many times the £60 fee — professional services, commercial trades, SaaS, finance, and specialist consultancies. If a booked meeting is valuable to you, the model fits.